Santander: A Paradise of Diversity and Adventure for Travelers
Discover a destination that combines adrenaline, culture, and nature in one place
Santander, nestled in the heart of Colombia’s Andes Mountains, has become a magnet for international travelers seeking authentic experiences, breathtaking landscapes, and warm hospitality. With a tourism offering that spans extreme sports to heritage tours, this region is a versatile destination ready to welcome the world. Here’s why you should add it to your next travel itinerary:
1. Heart-Pounding Adventure
Santander is synonymous with adrenaline. San Gil, its adventure tourism capital, is hailed as Colombia’s “Adventure Sports Capital.” Travelers can raft the rapids of the Fonce or Chicamocha Rivers, paraglide over the Chicamocha Canyon (one of the world’s deepest), or explore caves like La Vaca and El Yeso through spelunking. For altitude enthusiasts, the International Paragliding Park offers unmatched panoramic views, cementing the region as a leader in active tourism.
2. Cultural Heritage and Towns that Steal Your Heart
Santander’s historical richness shines in towns like Barichara, declared “Colombia’s Most Beautiful Town” for its colonial architecture and cobblestone streets. Visitors can hike the Camino Real, a pre-Hispanic trail connecting to Guane, or admire local crafts in artisan workshops. Meanwhile, towns like Girón and Socorro preserve colonial mansions and churches that tell the story of Colombia’s independence—perfect for travelers craving a connection to the past.
3. Nature in its Purest State
The Chicamocha National Park (Panachi), home to Latin America’s longest cable car, features canyon viewpoints and trekking trails. Another must-see is the Cerro del Santísimo Ecopark in Floridablanca, where a towering Christ the Redeemer statue overlooks the city, blending spirituality and ecotourism. Wildlife lovers can spot species like the Andean condor, a symbol of local biodiversity, in Chicamocha National Park.
4. Cuisine that Delights the Senses
Santanderean cuisine bursts with bold flavors. Dishes like hormiga culona (a traditional delicacy of roasted ants), mute santandereano (a hearty soup), and peeled corn arepas reflect a fusion of Indigenous and Spanish traditions. Local markets, such as government-promoted tourist plazas, are perfect for savoring these authentic tastes.
5. Strengths in Welcoming International Travelers
- Professional Guides: Over 120 certified, multilingual guides turn every tour into an educational and entertaining experience, highlighting local stories and quirky facts.
- Growing Infrastructure: Projects like road modernization and eco-friendly lodging ensure comfort and access to remote areas.
- Safety and Hospitality: Santander invests in community training programs, guaranteeing warm and secure service—key to visitor satisfaction.
- Sustainability: Initiatives like ecotourism in natural reserves and responsible practices ensure resource preservation.
Why Choose Santander?
According to regional government data, Santander has seen a 66% increase in foreign tourist arrivals in recent years, thanks to its diversified economy and commitment to unique experiences. Its strategic location—just a short flight from cities like Bogotá or Medellín—also makes it a gateway to other Colombian destinations.
Written by: Juan Carlos Abaunza Ardila – Entrepreneur from the region